Ship products customers love with 1 document

Build better products with fewer false starts.

The PR/FAQ process gets everyone on your team thinking about the most important thing: your customer.

Product leaders need to gather feedback from diverse stakeholders and focus on customer value. This is easy to say, hard to do. The Press Release / FAQ process is the best method to gather diverse feedback focused on customer value before spending time and money - which is often wasted.

Imagine one document for the whole team:

• Executives can understand the customer value and green light resources needed
• Designers can create mockups, prototypes & designs
• Engineers can create architecture, scoping documents and implementation plans
• Marketing can create the final Press Release and marketing materials and decide what press outlets to contact and target customers
• Sales can create sales playbooks, customer profiles, and market approach

Includes a template and training materials to learn and implement this process in your business. Learn: what is this process, why you would use it and how to get you started.